Brand Value Alignment through Dual Career (BRAVA) project partners met online on September 19, ahead of the International Day of University Sport and the European Week of Sport.

Main points of the discussion were the finalisation of the resources and preparation of the dissemination events in partner countries. International audience will be able to get the insights of the project outcomes at the EAS conference on dual career in Gaeta, coming up in October, and at the final event, foreseen to be held in hybrid mode in December this year.



BRAVA will enhance employment opportunities for dual career athletes and coaches, acknowledging specific conditions and challenges that may arise in the workplace. The goal of this initiative is to sufficiently meet the needs while enhancing the employability and visibility of the dual career employees.

The three-year project, which is co-funded by the Erasmus+ program of the European Union, aims to create scientifically validated knowledge based on dual-career employee athletes and define and put into practice new European guidelines that support dual career practices at the workplace and enable brand alignment strategies and corporate social responsibility policies more feasible.



Partners of the BRAVA dual career project are the University of Limerick (IRL – project coordinator), European Platform for Sports and Innovation (BEL), Roma Tre University (ITA), Faculty of Sport and Physical Education University of Nis (SRB), University of Ljubljana (SLO), Elite Sports Academy Aarhus (DEN), the European Athlete as Student (MLT), Human Age Institute Foundation (ITA) and the EUSA Institute (SLO).