The third virtual meeting of the Erasmus+ project Brand Values Alignment through Dual Career (BRAVA) was held online on June 30, developing guidelines for employment sector, related to engagement and employment of dual career athletes and sport professionals.

The project consortium is lead by the University of Limerick, partnering with the European Athlete as Student - EAS (MLT), European Platform for Sports and Innovation - EPSI (BEL), EUSA Institute (SLO), Foundation Human Age Institute (ITA), University of Ljubljana (SLO), Roma Tre University (ITA), Elite Sports Academy Aarhus - ESAA (DEN), University of Nis, Faculty of Sport and Physical Education (SRB).

BRAVA focuses on enhancement for employment of athletes and other sport professionals (coaches, referees, physical trainers, sports managers) in business-oriented companies. Project partners collected evidence from semi-structured interviews and five national focus groups. This precious information shed a light on the actual dual career in the workplace, and it helped to foresee suggestions on how to facilitate appropriate Dual Career brand alignment strategies with Corporate Social Responsibility (CSR) policies. At present, a list of key statements has been identified, which is currently under an evaluation of dual career experts who are going to grade them for clarity. In the next months, a concept mapping methodology will be used to identify the most relevant and feasible aspects to develop a European framework and dual career guidelines for employment.



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